Africa's beverage industry is experiencing rapid transformation, driven by a young and growing population, rising urbanization, and increasing disposable incomes across the continent . The market features a diverse mix of global heavyweights—including AB InBev, Castel, Heineken, Coca-Cola, and Pepsi—alongside regional bottlers, national champions, and modest local producers . With the soft drinks market in the Middle East and Africa being the fastest-growing region globally , and the West African alcoholic beverages market projected to reach $22.9 billion by 2033 (growing at a CAGR of 5.42%) , the continent's beverage sector is poised for unprecedented growth.