The Most Popular Drinks Brand In Paraguay

Brahma

Core business: Brahma beer's core business is brewing and selling a variety of beer products. It offers different types such as pale lagers like the 4.8% abv Brahma Chopp (the main brand in Brazil), 4.3% abv Brahma for global distribution, and other variants like Brahma Ice (sold in specific regions), aiming to meet diverse consumer preferences.

Innovation highlights: Brahma shows innovation in various aspects. It has an iconic contoured bottle design reflecting the Brazilian philosophy of "ginga", providing a unique visual and tactile experience. Additionally, it introduced the "Brahma phone" at festivals, aiming to free party - goers from the distraction of high - tech gadgets while still ensuring basic connectivity, thus enhancing the festival experience.

Website: www.brahma.com.py

Grupo Riquelme

Core business: Grupo Riquelme is engaged in diversified businesses, including the production and distribution of beverages (such as soft drinks like "Niko", "De la Costa", and beer brands like Victoria, Munich, Polar, as well as water products), operation of supermarkets under the brand "Cadena Real", and activities in the agricultural and food sectors like cereal production.

Innovation highlights: The company uses advanced equipment in its business units. It has implemented new software for sales, distribution, and logistics in its beverage division, which helps improve operational efficiency. Also, it's committed to continuous quality improvement and new product development, like adding new flavors to its beverage lines.

Website: www.gruporiquelme.com

Watt's Paraguay

Core business: Watt's Paraguay is engaged in the production and distribution of fruit juices such as orange, peach, apple, red fruits, and pineapple lemon flavors, and also has a light product line in the beverage sector.

Innovation highlights: There's no specific innovation - related information available. However, as a beverage company, it may be constantly exploring new flavors or packaging solutions like other players in the industry.

Website: www.watts.com.py

Pilsen

Core business: Pilsen Paraguay's core business is brewing and selling a variety of beers. It offers classic pale golden pilsner beer with 5% alcohol content, along with other types like Pilsen Night, Pilsen Bock, and the ñande brand in roja (amber lager), blanca (weiss beer), and negra (dark lager) varieties..

Innovation highlights: Pilsen Paraguay has several innovation highlights. It created a unique "Pilsen Extra Moustache" style in collaboration with barbers to reduce beer wastage on facial hair. Also, for Paraguay's independence day, it brought traditional Paraguayan cuisine dishes paired with its beer to Paris, and used Guaraní language on billboards in other countries as a symbol of national identity, strengthening its brand in innovative and culturally - relevant ways.

Website: www.pilsen.com.py

Fortin S.A.

Core business: Fortin S.A. specializes in crafting and distributing premium Paraguayan cane spirits (caña) and rum, including flavored variants like lemon and coconut, as well as aged rums (e.g., 8-9 years) under brands like Diaz de Vivar and Epopeya.

Innovation highlights: Fortin focuses on artisanal craftsmanship, such as hand-molded labels ("HAND MOUD CONECHA LVANO") and single-state production, with limited-edition releases like "EDICIÓN LIMITADA" and flavored rums (e.g., Ron Limón, Ron Coco) to cater to diverse tastes.

Website:  www.fortin.com.py

I Love Paraguay Lemonade Juice

Core business: The company's core business is producing and selling lemonade juice, along with other soft drink flavors like orange and pineapple, using real lemons to offer a refreshing beverage.

Innovation highlights: The company involved customers in taste tests during the development of its soft drink line, which could be considered an innovation highlight in ensuring the products meet consumer preferences.

Website:  www.ilovepy.com