loading

With over 16 years of expertise, we specialize in the manufacturing of commercial refrigeration.

What Are the Key Points in Selecting Retail Refrigeration Equipment?

Just imagine, when you walk into a store, where will your eyes land first? It will be those neatly arranged and beautifully designed refrigerated display cabinets, which are filled with cold drinks, tempting ice creams, and fresh fruits and vegetables...... Can you resist them? This is the charm of refrigerated merchandising - it makes your products seem so attractive that they can "jump" right into the customers' hands.

There are multiple reasons why display refrigerators in supermarkets or stores are so effective in driving sales. Certainly, the stability of temperature is crucial for maintaining the quality of drinks and food. However, attractive lighting, reasonable shelf arrangements, advanced display rack systems, and even the choice of glass all subtly influence customers' perception of the products. Let's uncover the secrets!

What Are the Key Points in Selecting Retail Refrigeration Equipment? 2
Excellent Refrigerator Performance
The core guarantee of stable temperature
What Are the Key Points in Selecting Retail Refrigeration Equipment? 3
Attractive Lighting Design
Illuminate the merchandise and attract attention
What Are the Key Points in Selecting Retail Refrigeration Equipment? 4
Reasonable Shelf Layout
Optimize product display and access convenience
What Are the Key Points in Selecting Retail Refrigeration Equipment? 5
High-quality Glass Selection
Balance between clear display and thermal insulation

Excellent refrigerator performance

Firstly, we need to understand the performance of refrigeration equipment, which is crucial for maintaining the quality of beverages and food. Then, how can we ensure that the refrigeration equipment can still maintain a stable temperature and avoid affecting the quality of food when the door is frequently opened and closed (such as when customers are selecting products)?

What Are the Key Points in Selecting Retail Refrigeration Equipment? 6
Insulation Materials
Refrigeration equipment cabinets need good insulation. High-density polyurethane foam is great. It has closed-cell structures, blocks air, has low heat conductivity. This stops outside heat, lessens temp changes from opening doors. High-end ones like our refrigerated display cabinets (with 45~50mm insulation for fridge, 65~70mm for freezer) have good-quality polyurethane.
What Are the Key Points in Selecting Retail Refrigeration Equipment? 7
Refrigeration system
The compressor is the core component of the refrigeration system. Selecting a compressor with appropriate power, high refrigeration efficiency and rapid refrigeration capability can bring the temperature back to the set range in a short time.

Attractive Lighting Design

The lighting inside a display refrigerator is not just for illumination, it is also a marketing tool. The right lighting can create an attractive shopping atmosphere and make the goods look more delicious and high-quality. Today, most glass door refrigerators use energy-saving and moderately bright LED lights. 

What Are the Key Points in Selecting Retail Refrigeration Equipment? 8

Refrigerator Light Temperature
The color temperature of these lights is carefully selected, usually between 4000K - 6000K, which can most realistically restore the color of the goods. LED light color temperature range: warm white range is generally 3000-3200K, pure white range is generally 6000-6500K, natural white range is generally 3500K~4500K, and cool white range is above 8000K.
Slim upright display refrigerator

Reasonable shelf layout

The shelf layout of a display refrigerator directly affects the display effect of goods and the shopping experience of customers. A reasonable shelf design should be adjustable to accommodate goods of different heights and sizes. For example, supermarkets can adjust the shelf spacing according to seasonal changes. In the summer, when beverage sales are at their peak, the shelves can be widened to facilitate the placement of large-capacity beverage bottles; in the winter, the spacing can be narrowed to display delicate small-packaged foods.

back Bar refrigerator

In addition, the material of the shelf is also important. Strong, durable materials with smooth surfaces, such as stainless steel or high-quality plastic, can not only withstand the weight of heavy goods, but also make them easy to clean and organize. Some innovative shelf designs also add anti-slip features to prevent goods from slipping when customers pick them up, ensuring a safe and smooth shopping process. At the same time, the edges of the shelves can be rounded to prevent customers from accidentally scratching their hands when selecting goods. The details show humanized care.

Adjustable refrigerator shelf
Read More
display refrigerator
Read More
IMG_20240629_180131
Refrigerator glass door testing
IMG_20240629_175023
Electrically heated glass door

High-quality glass selection

The glass door of a display refrigerator plays an important role in the entire sales process. First of all, the glass must be transparent so that customers can clearly see the products inside the refrigerator. High-quality low-iron glass can provide excellent clarity, making the products seem close at hand and attracting customers' attention.

In terms of heat insulation, double or triple-layer insulated glass is a common choice. The glass door of the freezer is filled with argon (inert gas), which can more effectively block the transfer of heat than the general air layer, greatly reducing the heat exchange inside and outside the refrigerator. In addition, the excellent sealing of the refrigerator glass door can effectively prevent condensation caused by changes in external temperature and humidity, ensuring that the glass door is always clean and dry, which not only improves the aesthetics, but also ensures good heat insulation performance of the refrigerator. At the same time, some glass is also coated to improve heat insulation performance and reduce energy consumption. For example, Low-E coated glass can reflect most infrared radiation, which can prevent external heat from entering the refrigerator in summer and reduce internal heat loss in winter.

Contact Us

In a supermarket display fridge, each design aspect interconnects. Stable performance, alluring lighting, convenient shelf layout, and quality glass selection all matter. Retailers leveraging these well will outshine in competition, draw more customers, boost sales, and offer a better shopping experience.For a free project estimate, please contact us!

prev
2024 Year in Review: Commercial Display Refrigerator Industry
Donper Compressor: Industry leader in commercial refrigeration, innovation drives development to new heights
next
recommended for you
no data
Get in touch with us

What Are the Key Points in Selecting Retail Refrigeration Equipment?

Just imagine, when you walk into a store, where will your eyes land first? It will be those neatly arranged and beautifully designed refrigerated display cabinets, which are filled with cold drinks, tempting ice creams, and fresh fruits and vegetables...... Can you resist them? This is the charm of refrigerated merchandising - it makes your products seem so attractive that they can "jump" right into the customers' hands.

There are multiple reasons why display refrigerators in supermarkets or stores are so effective in driving sales. Certainly, the stability of temperature is crucial for maintaining the quality of drinks and food. However, attractive lighting, reasonable shelf arrangements, advanced display rack systems, and even the choice of glass all subtly influence customers' perception of the products. Let's uncover the secrets!

What Are the Key Points in Selecting Retail Refrigeration Equipment? 2
Excellent Refrigerator Performance
The core guarantee of stable temperature
What Are the Key Points in Selecting Retail Refrigeration Equipment? 3
Attractive Lighting Design
Illuminate the merchandise and attract attention
What Are the Key Points in Selecting Retail Refrigeration Equipment? 4
Reasonable Shelf Layout
Optimize product display and access convenience
What Are the Key Points in Selecting Retail Refrigeration Equipment? 5
High-quality Glass Selection
Balance between clear display and thermal insulation

Excellent refrigerator performance

Firstly, we need to understand the performance of refrigeration equipment, which is crucial for maintaining the quality of beverages and food. Then, how can we ensure that the refrigeration equipment can still maintain a stable temperature and avoid affecting the quality of food when the door is frequently opened and closed (such as when customers are selecting products)?

What Are the Key Points in Selecting Retail Refrigeration Equipment? 6
Insulation Materials
Refrigeration equipment cabinets need good insulation. High-density polyurethane foam is great. It has closed-cell structures, blocks air, has low heat conductivity. This stops outside heat, lessens temp changes from opening doors. High-end ones like our refrigerated display cabinets (with 45~50mm insulation for fridge, 65~70mm for freezer) have good-quality polyurethane.
What Are the Key Points in Selecting Retail Refrigeration Equipment? 7
Refrigeration system
The compressor is the core component of the refrigeration system. Selecting a compressor with appropriate power, high refrigeration efficiency and rapid refrigeration capability can bring the temperature back to the set range in a short time.

Attractive Lighting Design

The lighting inside a display refrigerator is not just for illumination, it is also a marketing tool. The right lighting can create an attractive shopping atmosphere and make the goods look more delicious and high-quality. Today, most glass door refrigerators use energy-saving and moderately bright LED lights. 

What Are the Key Points in Selecting Retail Refrigeration Equipment? 8

Refrigerator Light Temperature
The color temperature of these lights is carefully selected, usually between 4000K - 6000K, which can most realistically restore the color of the goods. LED light color temperature range: warm white range is generally 3000-3200K, pure white range is generally 6000-6500K, natural white range is generally 3500K~4500K, and cool white range is above 8000K.
Slim upright display refrigerator

Reasonable shelf layout

The shelf layout of a display refrigerator directly affects the display effect of goods and the shopping experience of customers. A reasonable shelf design should be adjustable to accommodate goods of different heights and sizes. For example, supermarkets can adjust the shelf spacing according to seasonal changes. In the summer, when beverage sales are at their peak, the shelves can be widened to facilitate the placement of large-capacity beverage bottles; in the winter, the spacing can be narrowed to display delicate small-packaged foods.

back Bar refrigerator

In addition, the material of the shelf is also important. Strong, durable materials with smooth surfaces, such as stainless steel or high-quality plastic, can not only withstand the weight of heavy goods, but also make them easy to clean and organize. Some innovative shelf designs also add anti-slip features to prevent goods from slipping when customers pick them up, ensuring a safe and smooth shopping process. At the same time, the edges of the shelves can be rounded to prevent customers from accidentally scratching their hands when selecting goods. The details show humanized care.

Adjustable refrigerator shelf
Read More
display refrigerator
Read More
IMG_20240629_180131
Refrigerator glass door testing
IMG_20240629_175023
Electrically heated glass door

High-quality glass selection

The glass door of a display refrigerator plays an important role in the entire sales process. First of all, the glass must be transparent so that customers can clearly see the products inside the refrigerator. High-quality low-iron glass can provide excellent clarity, making the products seem close at hand and attracting customers' attention.

In terms of heat insulation, double or triple-layer insulated glass is a common choice. The glass door of the freezer is filled with argon (inert gas), which can more effectively block the transfer of heat than the general air layer, greatly reducing the heat exchange inside and outside the refrigerator. In addition, the excellent sealing of the refrigerator glass door can effectively prevent condensation caused by changes in external temperature and humidity, ensuring that the glass door is always clean and dry, which not only improves the aesthetics, but also ensures good heat insulation performance of the refrigerator. At the same time, some glass is also coated to improve heat insulation performance and reduce energy consumption. For example, Low-E coated glass can reflect most infrared radiation, which can prevent external heat from entering the refrigerator in summer and reduce internal heat loss in winter.

Contact Us

In a supermarket display fridge, each design aspect interconnects. Stable performance, alluring lighting, convenient shelf layout, and quality glass selection all matter. Retailers leveraging these well will outshine in competition, draw more customers, boost sales, and offer a better shopping experience.For a free project estimate, please contact us!

prev
2024 Year in Review: Commercial Display Refrigerator Industry
Donper Compressor: Industry leader in commercial refrigeration, innovation drives development to new heights
next
recommended for you
no data
Get in touch with us
Apex Refrigeration Equipment Limited was founded in 2010 as a professional manufacturer of commercial refrigeration equipment. 
Contact APEX

Tel: 0757-81781221

Email: info@apexcool.com

WhatsApp: +86 13760614505

Address: Room 601, Building 1, Honghui City Garden, Guicheng, Foshan, Guangdong, China

Copyright © 2007-2024 Apex | Commercial Display Refrigerator Manufacturer
Customer service
detect