There are multiple reasons why display refrigerators in supermarkets or stores are so effective in driving sales. Certainly, the stability of temperature is crucial for maintaining the quality of drinks and food. However, attractive lighting, reasonable shelf arrangements, advanced display rack systems, and even the choice of glass all subtly influence customers' perception of the products. Let's uncover the secrets!
Excellent refrigerator performance
Firstly, we need to understand the performance of refrigeration equipment, which is crucial for maintaining the quality of beverages and food. Then, how can we ensure that the refrigeration equipment can still maintain a stable temperature and avoid affecting the quality of food when the door is frequently opened and closed (such as when customers are selecting products)?
Attractive Lighting Design
The lighting inside a display refrigerator is not just for illumination, it is also a marketing tool. The right lighting can create an attractive shopping atmosphere and make the goods look more delicious and high-quality. Today, most glass door refrigerators use energy-saving and moderately bright LED lights.
Reasonable shelf layout
The shelf layout of a display refrigerator directly affects the display effect of goods and the shopping experience of customers. A reasonable shelf design should be adjustable to accommodate goods of different heights and sizes. For example, supermarkets can adjust the shelf spacing according to seasonal changes. In the summer, when beverage sales are at their peak, the shelves can be widened to facilitate the placement of large-capacity beverage bottles; in the winter, the spacing can be narrowed to display delicate small-packaged foods.
In addition, the material of the shelf is also important. Strong, durable materials with smooth surfaces, such as stainless steel or high-quality plastic, can not only withstand the weight of heavy goods, but also make them easy to clean and organize. Some innovative shelf designs also add anti-slip features to prevent goods from slipping when customers pick them up, ensuring a safe and smooth shopping process. At the same time, the edges of the shelves can be rounded to prevent customers from accidentally scratching their hands when selecting goods. The details show humanized care.
High-quality glass selection
The glass door of a display refrigerator plays an important role in the entire sales process. First of all, the glass must be transparent so that customers can clearly see the products inside the refrigerator. High-quality low-iron glass can provide excellent clarity, making the products seem close at hand and attracting customers' attention.
In terms of heat insulation, double or triple-layer insulated glass is a common choice. The glass door of the freezer is filled with argon (inert gas), which can more effectively block the transfer of heat than the general air layer, greatly reducing the heat exchange inside and outside the refrigerator. In addition, the excellent sealing of the refrigerator glass door can effectively prevent condensation caused by changes in external temperature and humidity, ensuring that the glass door is always clean and dry, which not only improves the aesthetics, but also ensures good heat insulation performance of the refrigerator. At the same time, some glass is also coated to improve heat insulation performance and reduce energy consumption. For example, Low-E coated glass can reflect most infrared radiation, which can prevent external heat from entering the refrigerator in summer and reduce internal heat loss in winter.
Contact Us
In a supermarket display fridge, each design aspect interconnects. Stable performance, alluring lighting, convenient shelf layout, and quality glass selection all matter. Retailers leveraging these well will outshine in competition, draw more customers, boost sales, and offer a better shopping experience.For a free project estimate, please contact us!
There are multiple reasons why display refrigerators in supermarkets or stores are so effective in driving sales. Certainly, the stability of temperature is crucial for maintaining the quality of drinks and food. However, attractive lighting, reasonable shelf arrangements, advanced display rack systems, and even the choice of glass all subtly influence customers' perception of the products. Let's uncover the secrets!
Excellent refrigerator performance
Firstly, we need to understand the performance of refrigeration equipment, which is crucial for maintaining the quality of beverages and food. Then, how can we ensure that the refrigeration equipment can still maintain a stable temperature and avoid affecting the quality of food when the door is frequently opened and closed (such as when customers are selecting products)?
Attractive Lighting Design
The lighting inside a display refrigerator is not just for illumination, it is also a marketing tool. The right lighting can create an attractive shopping atmosphere and make the goods look more delicious and high-quality. Today, most glass door refrigerators use energy-saving and moderately bright LED lights.
Reasonable shelf layout
The shelf layout of a display refrigerator directly affects the display effect of goods and the shopping experience of customers. A reasonable shelf design should be adjustable to accommodate goods of different heights and sizes. For example, supermarkets can adjust the shelf spacing according to seasonal changes. In the summer, when beverage sales are at their peak, the shelves can be widened to facilitate the placement of large-capacity beverage bottles; in the winter, the spacing can be narrowed to display delicate small-packaged foods.
In addition, the material of the shelf is also important. Strong, durable materials with smooth surfaces, such as stainless steel or high-quality plastic, can not only withstand the weight of heavy goods, but also make them easy to clean and organize. Some innovative shelf designs also add anti-slip features to prevent goods from slipping when customers pick them up, ensuring a safe and smooth shopping process. At the same time, the edges of the shelves can be rounded to prevent customers from accidentally scratching their hands when selecting goods. The details show humanized care.
High-quality glass selection
The glass door of a display refrigerator plays an important role in the entire sales process. First of all, the glass must be transparent so that customers can clearly see the products inside the refrigerator. High-quality low-iron glass can provide excellent clarity, making the products seem close at hand and attracting customers' attention.
In terms of heat insulation, double or triple-layer insulated glass is a common choice. The glass door of the freezer is filled with argon (inert gas), which can more effectively block the transfer of heat than the general air layer, greatly reducing the heat exchange inside and outside the refrigerator. In addition, the excellent sealing of the refrigerator glass door can effectively prevent condensation caused by changes in external temperature and humidity, ensuring that the glass door is always clean and dry, which not only improves the aesthetics, but also ensures good heat insulation performance of the refrigerator. At the same time, some glass is also coated to improve heat insulation performance and reduce energy consumption. For example, Low-E coated glass can reflect most infrared radiation, which can prevent external heat from entering the refrigerator in summer and reduce internal heat loss in winter.
Contact Us
In a supermarket display fridge, each design aspect interconnects. Stable performance, alluring lighting, convenient shelf layout, and quality glass selection all matter. Retailers leveraging these well will outshine in competition, draw more customers, boost sales, and offer a better shopping experience.For a free project estimate, please contact us!
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Email: info@apexcool.com
WhatsApp: +86 13760614505
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